全部商品 >> 语言学习 >> 专业英语 >> 图书详情

旅游管理专业英语 段开成 9787040107371 高等教育出版社

ISBN：9787040107371
出版社：高等教育出版社
定　价：￥28.40

暂无库存

旺旺咨询： 二手教材网 QQ咨询： 2980899470

购满39元免运费，部分学校已免邮！ 查看详情

• 作　　者：段开成
• 出 版 社：高等教育出版社
• 出版时间：2005年07月
• 页　　数：396
• 字　　数：0
• 版　　次：1

• 图书详情

• 书名：旅游管理专业英语
  编号：1807143
  ISBN：9787040107371[十位:7040107376]
  作者：段开成
  出版社：高等教育出版社
  出版日期：2005年07月
  页数：396
  定价：28.40 元
  参考重量：0.460Kg
  -------------------------
  图书情况：正版二手旧书，绝不影响正常阅读！
  绝无缺页少页，发货前再次检查，请放心购买！
  * 内容提要 *
  本书是面向21世纪高等学校旅游管理专业系列教材之一,是教育部“高等教育面向21世纪教学内容和课程体系改革计划”的研究成果,同时也是“十五”国家级规划教材。 本书共分15课,每课由课文、翻译与写作练习、企业案例、术语解析、企管精英小传及参考文献6部分组成;为给旅游管理专业学生在专业英语方面进一步深造和学习用英语开设的管理类课程打下坚实基础,选材除包括旅游管理的重要课题和宏观旅游问题外,还有管理的基础理论;本书还提供了文献阅读理解、专业问题研讨、中英互译、案例分析等多种旅游英语技能操练。 本书除作为高校教材外,也可供有一定英语基础的旅游业中高级管理人员培训及自学之用。
  * 图书目录 *
  Contents
  Lesson One
  Text
  Evolution of Management
  Notes
  Vocabulary
  Comprehension Questions
  Discussion Questions
  Exercises
  Translation
  Writing
  Further Reading
  Case Study of Boeing Company
  Terms
  Synergy
  Delphi Analysis
  Profile
  Henri Fayol
  References
  Lesson Two
  Text
  Management:Functions and Skills
  Notes
  Vocabulary
  Comprehension Questions
  Discussion Questions
  Exercises
  Translation
  Writing
  Further Reading
  Case Study of Southwest Airlines
  Terms
  Management Control Systems
  Organizational Environment
  Profile
  Robert Dickenson
  References
  Lesson Three
  Text
  Decision Making
  Notes
  Vocabulary
  Comprehension Questions
  Discussion Questions
  Exercises
  Translation
  Writing
  Further Reading
  Case Study of Microsoft Corporation
  Terms
  Incentive Plans
  Intellectual Property
  Profile
  Autobiography of Herbert A.Simon
  References
  Lesson Four
  Text
  Strategic Management
  Notes
  Vocabulary
  Comprehension Questions
  Discussion Questions
  Exercises
  Translation
  Writing
  Further Reading
  Case Study of Amazon.com,Inc.
  Terms
  Seven-S Framework
  Mission Statement
  Profile
  Michael Eisner
  References
  Lesson Five
  Text
  Leadership
  Notes
  Vocabulary
  Comprehension Questions
  Discussion Questions
  Exercises
  Translation
  Writing
  Further Reading
  Case Study of Greyhound Lines,Inc.
  Terms
  ERG Theory
  Human Resources Management
  Profile
  Jack Welch,Jr.
  References
  Lesson Six
  Text
  Motivating for Performance
  Notes
  Vocabulary
  Comprehension Questions
  Discussion Questions
  Exercises
  Translation
  Writing
  Further Reading
  Case Study of Wal-Mart Stores,Inc.
  Terms
  Corporate Culture
  Reward Systems
  Profile
  Walt Elias Disney
  References
  Lesson Seven
  Text
  Interpersonal Communication
  Notes
  Vocabulary
  Comprehension Questions
  Discussion Questions
  Exercises
  Translation
  Writing
  Further Reading
  Case Study of Dell Computer Corporation
  Terms
  Corporate Communication
  Intercultural Communication
  Profile
  Sam Walton
  References
  Lesson Eight
  Text
  Restaurant Management
  Notes
  Vocabulary
  Comprehension Questions
  Discussion Questions
  Exercises
  Translation
  Writing
  Further Reading
  Case Study of McDonald's
  Terms
  SWOT Analysis
  Five Forces Model
  Profile
  Quintet of American Restaurant Industry 2001
  References
  Lesson Nine
  Text
  Hotel Management
  Notes
  Vocabulary
  Comprehension Questions
  Discussion Questions
  Exercises
  Translation
  Writing
  Further Reading
  Case Study of Marriott International,Inc.
  Terms
  LBO(leveraged buyout)
  MBO(management by objectives)
  Profile
  Howard Johnson
  References
  Lesson Ten
  Text
  Travel Agency Management
  Notes
  Vocabulary
  Comprehension Questions
  Discussion Questions
  Exercises
  Translation
  Writing
  Further Reading
  Case Study of American Express Company
  Terms
  Chapter 11
  Chapter 7
  Profile
  Thomas Cook
  References
  Lesson Eleven
  Text
  International Financial Management
  Notes
  Vocabulary
  Comprehension Questions
  Discussion Questions
  Exercises
  Translation
  Writing
  Further Reading
  Case Study of First Union Corporation
  Terms
  LIBOR
  ROI
  Profile
  Milton Friedman
  References
  Lesson Twelve
  Text
  Management Support Systems
  Notes
  Vocabulary
  Comprehension Questions
  Discussion Questions
  Exercises
  Translation
  Writing
  Further Reading
  Case Study of R.H.Macy Co.
  Terms
  EDI
  ERP
  Profile
  William H.Bill Gates Ⅲ
  References
  Lesson Thirteen
  Text
  Tourism Economics
  Notes
  Vocabulary
  Comprehension Questions
  Discussion Questions
  Exercises
  Translation
  Writing
  Further Reading
  Case Study of Harrah's Entertainment,Inc.
  Terms
  Leading,Coincident,and Lagging Indexes(LCLg)
  Prime Rate
  Profile
  John Maynard Keynes
  References
  Lesson Fourteen
  Text
  Tourism Marketing
  Notes
  Vocabulary
  Comprehension Questions
  Discussion Questions
  Exercises
  Translation
  Writing
  Further Reading
  Case Study of Carnival Corporation
  Terms
  Market Segmentation
  Marketing Plan
  Profile
  Philip Kotler
  References
  Lesson Fifteen
  Text
  Business Research Methods
  Notes
  Vocabulary
  Comprehension Questions
  Discussion Questions
  Exercises
  Translation
  Writing
  Further Reading
  Case Study of EuroDisney
  Terms
  Hypothesis
  Model
  Profile
  Chuck Y.Gee
  References
  Notes
  Vocabulary
  References
  * 文章节选 *
  暂无相关介绍
  * 编辑推荐与评论 *
  暂无相关介绍
  * 作者介绍 *
  暂无相关介绍
• 暂无评论。
  　【登录】后可以提交评论。。。