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新编商务英语精读4 学生用书 张逸 虞苏美 张逸 978

ISBN：9787040188585
出版社：高等教育出版社
定　价：￥42.00

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• 作　　者：张逸 虞苏美 张逸
• 出 版 社：高等教育出版社
• 出版时间：2006年01月
• 页　　数：400
• 字　　数：0
• 版　　次：1

• 图书详情

• 书名：新编商务英语精读4(学生用书)
  编号：1350974
  ISBN：9787040188585[十位:7040188589]
  作者：张逸 虞苏美 张逸
  出版社：高等教育出版社
  出版日期：2006年01月
  页数：400
  定价：42.00 元
  参考重量：0.500Kg
  -------------------------
  图书情况：正版二手旧书，绝不影响正常阅读！
  绝无缺页少页，发货前再次检查，请放心购买！
  * 内容提要 *
  《新编商务英语精读(4)》为“新编商务英语系列丛书”之一。《新编商务英语精读(4)》共10个单元,每单元由阅读I(Reading T)、阅读Ⅱ(ReadingⅡ)以及扩展性练习(Extended ActiVities)组成。《新编商务英语精读(4)》旨在寻求语言能力培养和商务英语知识学习的最佳结合点,即在全面培养学生英语语言综合能力的同时,熟悉各种商务活动,了解商务方面的知识。“新编商务英语系列丛书”适用于商务英语专业的学生。《新编商务英语精读(4)》另配录音磁带。
  * 图书目录 *
  Unit 1Advertisement
  Reading IAdvertising
  Reading 11 The Mixed Blessing of Advertising Technology
  Extended Activities
  Function and Structure:Persuasion
  Practical Reading:Language of Advertising
  Basic Writing:Sentence Writing(I)
  Additional Vocabulary
  Business World
  Humor Time
  
  Uint 2Business Communication
  Reading I How to Write Magnetic Sales Letters
  Reading 11Using Audience Analysis to Adapt Your Message
  Extended Activities
  Function and Structure:Expressions at the Post Office
  PracticaI Reading:Leaflet:Swift Service
  Basic Writing:Sentence Writing(II)
  Additional Vocabulary
  Business World
  Humor Time
  
  Unit 3 Organizational Cuitoure
  Reading I The Organizational Culture and the Discourse
  Commun ity
  ReadingⅡHonda of America
  Extended Activities
  Function and Structure:Expressing Curiosity&Asking for
  Jnformation
  Practical Reading:A Case Study
  Basic Writing:Topic Sentence
  Additional Vocabulary
  Business World
  Humor-rime
  
  Unit4 Family
  Reading IMagic of a Full Moon
  Reading 11 The“New Father”——No Real Role Reversal
  Extended Activities
  Function and Structure:Explanation
  Practical Reading:Advertisements for Properties
  Basic Writing:Unity and Coherence
  Additional Vocabulary
  Business World
  Humor Time
  
  Unit 5Sightseeing
  Reading IBig Fun
  Reading 11Follow Summer Waterfalls
  Extended Activities
  Function and Structure:Expressions for Sightseeing
  Practical Reading:Itinerary
  Basic Writing:Paragraph Development
  Additional Vocabulary
  Business World
  Humor Time
  
  Unit 6 Public Relations
  Reading I Public Relations
  Reading 11A General Introduction to Publ ic Relations
  Extended Activities
  Function and Structure:Expressions at a Hotel
  Practical Reading:Hotel Brochures
  Basic Writing:Telephone Messages
  Additional Vocabulary
  Business World
  Humor Time
  
  Unit 7 Modern Offive
  Reading I The Modern Office
  ReadingⅡRule Number One:Clear That Desk
  Extended Activities
  Function and Structure:Receiving Guests
  Practical Reading:the Communicative Processes
  Basic Writing:Notes
  Additional Vocabulary
  Business World
  Humor-rime
  
  Unit 8 Production
  Reading INew Process Designs
  ReadingⅡThe Two Basic Methods of Production
  Extended Activities
  Function and Structure:Describing Products
  PracticaJ Reading:Production Activities
  Basic Writing:Memos
  AdditionaJ Vocabulary
  Business World
  Humor-I-ime
  Unit 9 Automobiles
  Reading IOars:On a Road to Nowhere
  ReadingⅡMerging Hand—made Oraftsmanship with World—class
  Manufactur ing
  Extended ActivitIes
  Function and Structure:TraveJ by Car
  Practical Reading:Car Ads
  Basic Writing:E-mails
  Additionaf Vocabulary
  Business World
  Humor Time
  Unit 10 Insmanee
  Reading I Types of Insurance
  ReadingⅡBasic Insurance Concepts
  Extended Activities
  Function and Structure:ConversationaJ Strategies
  PracticaJ Reading:Insurance Fbrm
  Basic Writing:Fax
  
  Additionaf Vocabulary
  Business World
  Humor Time
  Appendix New Words
  AppendixII Expressions
  Appendix III Word Study
  Appendix IV Special Use
  ……
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  * 编辑推荐与评论 *
  本书为“新编商务英语系列丛书”之一。本书共10个单元,每单元由阅读I(Reading T)、阅读Ⅱ(ReadingⅡ)以及扩展性练习(Extended ActiVities)组成。本书旨在寻求语言能力培养和商务英语知识学习的最佳结合点,即在全面培养学生英语语言综合能力的同时,熟悉各种商务活动,了解商务方面的知识。本书另配录音磁带。
  本书为全国商务英语研究会推荐教材,适用于商务英语专业的学生。
  * 作者介绍 *
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