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会展英语 冯玮 杜昌国 9787307068131 武汉大学出版社

ISBN：9787307068131
出版社：武汉大学出版社
定　价：￥28.00

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• 作　　者：冯玮 杜昌国
• 出 版 社：武汉大学出版社
• 出版时间：2009年04月
• 页　　数：240
• 字　　数：0
• 版　　次：1

• 图书详情

• 书名：会展英语
  编号：1879282
  ISBN：9787307068131[十位:7307068133]
  作者：冯玮 杜昌国
  出版社：武汉大学出版社
  出版日期：2009年04月
  页数：240
  定价：28.00 元
  参考重量：0.320Kg
  -------------------------
  图书情况：正版二手旧书，绝不影响正常阅读！
  绝无缺页少页，发货前再次检查，请放心购买！
  * 内容提要 *
  本教材由会议英语和展会英语两大部分组成。各有7个单元。内容涉及会展商务背景、会展交际会话、会展短文阅读、会展应用文写作以及综合练习。本书的特点:专业性和实用性强。填补目前市场没有此类书的空白。
  * 图书目录 *
  Part One English for Conventions
  Unit I Talking about Convention Industry
  Background and Direction
  Dialogue 1 : What Makes a Great Convention City?
  Dialogue 2: Booking a Meeting
  Reading: The Historical Development of Convention Industry
  Practical Writing: Convention or Meeting Proposal
  Exercises
  Unit 2 Planning of Meetings and Conventions
  Background and Direction
  Dialogue 1 : Planning for the Convention
  Dialogue 2 : Arranging for the Convention
  Reading: The Routine Work of Meeting Planner
  Practical Writing: Convention Lead Form
  Exercises
  Unit 3 Conference enue Selection
  Background and Direction
  Dialogue 1 : Negotiating about Conference Venue
  Dialogue 2 : Site Selection
  Reading: Event Venue Selection
  Practical Writing: Meeting Room Reservation Form
  Exercises
  Unit 4 Selling and Promoting Conventions
  Background and Direction
  Dialogue 1 : Bargaining for a Discount
  Dialogue 2: Negotiating Conference Facilities
  Reading: Event Planning Service
  Practical Writing: Convention Registration Form
  Exercises
  Unit 5 Conference Registration
  Background and Direction
  Dialogue 1: Convention Registration
  Dialogue 2: Registering at Conference
  Reading: Convention Registration Service
  Practical Writing: Call for Conference
  Exercises
  Unit 6 Catering Service for Convention
  Background and Direction
  Dialogue 1 : Catering Arrangement for a Seminar
  Dialogue 2: Confirming Catering Service
  Reading: Event Catering
  Practical Writing: Catering Arrangement
  Exercises
  Unit 7 Post-conference Tour
  Part Two Englist for Exhibitions
  Unit 8 Talking about Exhibition Industry
  Unit 9 Exhibition Planning and Marketing
  Unit 10 Booking a Stand
  Unit 11 Booth Installation and Dismantlement
  Unit 12 Exhibition Logistics
  Unit 13 Exhibition Reception
  Unit 14 Post-exhibition Research and Analysis
  Keys to Exercises
  Appendix 1 Terminology for Exhibitions
  Appendix 2 Sample Writing
  Appendix 3 FAQ(Frequent Asked Questions)about Trade Show
  参考书目
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