书名:新目标大学英语泛读4
编号:877691
ISBN:9787312023781[十位:7312023789]
作者:高玉兰 黄波
出版社:中国科学技术大学出版社
出版日期:2009年01月
页数:236
定价:23.00 元
参考重量:0.300Kg
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图书情况:正版二手旧书,绝不影响正常阅读!
绝无缺页少页,发货前再次检查,请放心购买!
* 内容提要 *
本教材在文章素材的选取上,注重了知识性、趣味性、时代性,同时着重选编了一些有关中国文化和学习策略的文章,相信这对于拓宽同学们的英语表达领域、增强自主学习观念会有所帮助。
* 图书目录 *
Unit 1 Marine World
Unit 2 Learners' Affective Factors
Unit 3 Probing-Learning
Unit 4 Architecture in China
Unit 5 Advertisements
Unit 6 Grammar Learning Strategies
Unit 7 Chinese Culture and Literature
Unit 8 All- round Education
Unit 9 Traditional Tokens in China
Unit 10 Chinese Arts
Unit 11 Class Management
Unit 12 Food and Drink
Unit 13 Ways of Learnign
Unit 14 Controversial Topics
Unit 15 Military Issues
Key
……
* 文章节选 *
What can we Do to make it better?
So,now that we know what our Site visitars hate,how can we adiustou r adve rtising in order to please them and make them purchase?
(1)Don’t do anything and everything to get the buyer’s attention.Eve ryone that comes to your site isn’t going to buy.They b rowse(浏览).The harder you try to get thei r attention and fo rce them to read your ad,the ha rde r they will try to escape.
(2)Site visitors a re looking fo r info rmation prima ri ly.Include your adalong with othe r useful info rmation.Pe rhaps you might t ry offering a freereport or an article that provides information the visitor can use.At the bottom,insert an ad for a product or service you offer that can help them further.
(3)Don’t use pop-up ads.
(4)Keep you r ta rget audience in mind.Business people aren’t goingto have the time o r incl ination to participate in game-type ads.But teenagerslove them.If your target group is younger people,games might be the thing foryou.Design your ad to meet the preferences of your target customer.
By combining the info rmation above,you can t ruly make you r onlineadve rtisinq more powerful and mo re readi ly received by your customers. 教育部《大学英语课程教学要求》规定:大学英语课程以英语语言知识与应用技能、学习策略和跨文化交际为主要内容,其目标是培养学生的英语综合应用能力。改革后的大学英语四、六级考试,也侧重于考查学生的英语应用能力,提高了阅读理解的难度和阅读速度,以测试快速捕捉信息的水平。我们以此为依据,编写了《新目标大学英语泛读》。
本教材以凸显文化性为主要特色,注重选择了一些有关中西方文化、教育理念、学习策略以及科技、经济、社会生活等方面的文章。我们从普通高校非英语专业学生入学时英语水平的实际情况出发,同时紧扣大学英语四、六级考试新题型,设置了丰富多样的练习题,从内容到练习形式,都极力体现《大学英语课程教学要求》中有关大学英语泛读教学的指导理念,以期满足普通高校非英语专业大学生学习英语的需求。
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