全部商品 >> 其他 >> 其他 >> 图书详情

商务英语综合教程学生用书 第四册 王瑞昀 9787811346268 对外经济贸易大学出版社

ISBN：9787811346268
出版社：对外经济贸易大学出版社
定　价：￥34.00
新旧程度：二手旧书
销售价格：￥4.80

团购批发价：￥4.00

（购旧书超29元使用，可混批）

我要买：-+ 本 （实际库存 2 本，确保24小时内发货）

旺旺咨询： 二手教材网 QQ咨询： 2980899470

购满39元免运费，部分学校已免邮！ 查看详情

• 作　　者：王瑞昀
• 出 版 社：对外经济贸易大学出版社
• 出版时间：2010年02月
• 页　　数：277
• 字　　数：0
• 版　　次：1

• 图书详情

• 书名： 商务英语综合教程学生用书（第四册）
  作者： 王瑞昀
  出版社： 对外经济贸易大学出版社
  版次： 1
  出版日期： 2010年02月
  页数： 277
  定价： 34.00 元
  参考重量： 0.470
  -------------------------
  图书情况：正版二手旧书，绝不影响正常阅读！
  绝无缺页少页，发货前再次检查，请放心购买！
  * 内容提要 *
  Unit One Franchise Business
  Text A Making Your Franchise the Next McDonald's
  Text B Case Study: 25 Years of Franchising in Ireland
  Text C Franchising —— A Safe Haven in Tough Times
  
  Unit Two The Real Estate Business
  Text A Finding Good Deals in Real Estate
  Text B Getting Started Right in Real Estate Investing
  Text C World's Priciest Cities to Own a Home
  
  Unit Three Security in E-commerce Era
  Text A OECD: Providing Consumer Protection in Electronic Commerce
  Text B Case Study: MFP Security —— How the IT Guy Is Becoming the Security Guy
  Text C A New Era of Attacks
  
  Unit Four Credit Card
  Text A How Credit Cards Work
  Text B The New Rules of Credit Cards
  Text C OECD Warns Protectionism will Worsen Financial Crisis
  
  Unit Five Creation of Corporate Culture
  Text A From Factory to Family: The Creation of a Corporate Culture
  Text B Case Study: IBM Finds Profit in Diversity
  Text C Become a Company That Invents New Ideas
  
  Unit Six Cultural Difference in Business
  Text A Advice on Cross-cultural Business
  Text B Case Study: Cultural Differences Complicate a Georgia Drug Sting Opera
  Text C The Impact of Culture on Branding
  
  Unit Seven Mergers & Acquisitions
  Text A Want to Orow? Think Merger
  Text B M & A Execution —— A Case Study on Deals That Went Wrong
  Text C 2009: A Busy Year for Mergers and Acquisitions in China
  
  Unit Eight Telecommuting
  Text A Telework
  Text B Case Study: Making Telecommuting Work
  Text C Potential Drawbacks of Telework
  
  Unit Nine Business and Customer-centeredness
  Text A Daily Life, Not Markets: Customer-centered Design
  Text B Reebok and Its Customization Strategy
  Text C Secrets of Silk Production
  
  Unit Ten Business Ethics
  Text A Business Ethics
  Text B Corporate Ethics: Right Makes Might
  Text C Can I Ask for More Money?
  
  Unit Eleven Corporate Social Responsibility
  Text A Competitive Advantage and Corporate Social Responsibility
  Text B Nestlc's Milk District Model: Economic Development for A Value-added Food Chain and Improved Nutrition
  Text C The New Business
  
  Unit Twelve Piracy
  Text A A Nation of Pirates: Panicked by Digital Plunder, the Entertainment Industry Fights Back
  Text B Battles against Music Piracy: Recording Industry's Campaign against Internet Piracy in China
  Text C Piracy Issue at APEC
• 暂无评论。
  　【登录】后可以提交评论。。。